New Consumer Culture in China Book

New Consumer Culture in China

  • Author : Xi Liu
  • Publisher : Routledge
  • Release Date : 2021-07-20
  • Genre: Business & Economics
  • Pages : 122
  • ISBN 10 : 9781000413410
  • Total Read : 67
  • File Size : 17,9 Mb

New Consumer Culture in China Summary:

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers’ motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers’ aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

The Chinese Consumer Market Book

The Chinese Consumer Market

  • Author : Lei Tang
  • Publisher : Elsevier
  • Release Date : 2009-04-29
  • Genre: Business & Economics
  • Pages : 250
  • ISBN 10 : 9781780632209
  • Total Read : 92
  • File Size : 11,6 Mb

The Chinese Consumer Market Summary:

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

Chinese consumers   s behaviours  The Chinese market  retail strategies and consumer groups Book

Chinese consumers s behaviours The Chinese market retail strategies and consumer groups

  • Author : Lisa Bouam
  • Publisher : GRIN Verlag
  • Release Date : 2014-06-24
  • Genre: Business & Economics
  • Pages : 12
  • ISBN 10 : 9783656677956
  • Total Read : 75
  • File Size : 6,8 Mb

Chinese consumers s behaviours The Chinese market retail strategies and consumer groups Summary:

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: China ́s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are facing a decrease of their inhabitant’s ́purchasing power, China ́s growth has led to the apparition of a significant middle class which is getting richer and buys more than its elders. China represents a huge potential for multinationals companies that have been trying to break into this market. Thus, understanding Chinese consumer ́s behaviours has become essential to the establishment of a successful marketing strategy. However, China as a country is also very diverse. A simple look at the administrative organization of the mainland part divided into five levels (municipalities, provincial capitals, prefectures, counties and county cities) reveals a significant segmentation which is even broader as soon as you leave the cost to go through the lands. What retail markets and channels should companies choose in order to target those markets? Besides, as China had to face significant economic and political changes over the past few years, Chinese consumers ́ shopping habits have been evolving dramatically. As a result, categorizing Chinese consumers can be very challenging since several factors such as age, localisation (rural/town) or revenue influence greatly Chinese’s consumers habits. In this essay, we will choose to distinguish Chinese consumers revenue wise: affluent, mainstream/aspirants, value, poor according to the categories that have been mentioned in McKinsey Study “Meet the Chinese consumer of 2020”. What will China consumers buy next? First, we will analyze the global trends of an evolving Chinese market. Secondly, we will explain why companies‘retail strategies should adapt to regional diffe

China Book


  • Author : Conghua Li
  • Publisher : John Wiley & Son Limited
  • Release Date : 1998-05
  • Genre: Business & Economics
  • Pages : 276
  • ISBN 10 : UCSD:31822025986985
  • Total Read : 71
  • File Size : 10,9 Mb

China Summary:

As China searches for a new identity, its people find themselves bombarded with countless consumer products and services from around the world. But what do they want to buy? What is their spending power? What are their aspirations? How do they spend? This fascinating book provides the first comprehensive analysis of China's complex consumer market. China: The Consumer Revolution discusses cultural issues and socioeconomic forces, fads and fashions, do's and taboos, all supported by a wealth of facts and figures.

China s Super Consumers Book

China s Super Consumers

  • Author : Savio Chan
  • Publisher : John Wiley & Sons
  • Release Date : 2014-09-03
  • Genre: Business & Economics
  • Pages : 240
  • ISBN 10 : 9781118905906
  • Total Read : 84
  • File Size : 14,8 Mb

China s Super Consumers Summary:

Chinese Consumers are Changing The World – Understand Themand Sell To Them China has transformed itself from a feudal economy in the19th century, to Mao and Communism in the20th century, to the largest consumer market in theworld by the early 21st century. China's SuperConsumers explores the extraordinary birth of consumerism inChina and explains who these super consumers are. China's SuperConsumers offers an in-depth explanation of what's inside theminds of Chinese consumers and explores what they buy, where theybuy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign anddomestic companies, leading brands, and top executives who havesucceeded in selling to this burgeoning marketplace. Thisremarkable book also takes you inside the boardrooms of the peoplewho understand Chinese consumers and have had success in theChinese market. A hands-on resource for succeeding in the Chinesemarketplace Filled with real-world stories of companies who have made animpact in China Discover what the Chinese consumer wants and how to deliver thegoods Written by Savio Chan and Michael Zakkour, two leading expertson the Chinese market This book is an invaluable resource for anyone who wants a clearunderstanding of how China's Super Consumers are changing the worldand how to sell to them.

China Catalyst Book

China Catalyst

  • Author : David M. Holloman
  • Publisher : John Wiley & Sons
  • Release Date : 2013-06-20
  • Genre: Business & Economics
  • Pages : 149
  • ISBN 10 : 9781118417706
  • Total Read : 62
  • File Size : 10,5 Mb

China Catalyst Summary:

Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company's growth expansion in the market. Provides a current view of the growth and channels of modern retail now growing across the entire market Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers Explores the current distribution as well as the supply chain trends and challenges that will help form the basis of a distribution strategy fundamental to market expansion Leaders of Fortune 500 companies are beginning to realize that tapping the full growth opportunity in the China market is a requirement. Those companies that successfully make this transition will be among the winners in the next era of global competition. China Catalyst will enable you to be at the forefront in understanding this transition and capitalize on this historic shift.

Greater China in the Global Market Book

Greater China in the Global Market

  • Author : Yigang Pan
  • Publisher : Psychology Press
  • Release Date : 2000
  • Genre: Business & Economics
  • Pages : 224
  • ISBN 10 : 0789011883
  • Total Read : 99
  • File Size : 7,6 Mb

Greater China in the Global Market Summary:

Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.

Access to Justice for the Chinese Consumer Book

Access to Justice for the Chinese Consumer

  • Author : Ling Zhou
  • Publisher : Bloomsbury Publishing
  • Release Date : 2020-05-14
  • Genre: Law
  • Pages : 176
  • ISBN 10 : 9781509931071
  • Total Read : 89
  • File Size : 15,8 Mb

Access to Justice for the Chinese Consumer Summary:

This book offers a socio-legal exploration of localised consumer complaint processing and dispute resolution in the People's Republic of China – now the second largest consumer market in the world – and the experiences of both ordinary and 'professional' consumers. Drawing on detailed analysis of an impressive body of empirical data, this book highlights local Chinese understandings and practice styles of 'mediation', and identifies in popular consciousness a continuing sense of reliance on the government for securing consumer rights in China. These are not only important features of consumer dispute processing in themselves, but also help to to explain why no ombudsman system has emerged. This innovative book looks at the nature of China's distinctive dispute resolution and complaints system, issues within that system, and the experiences of consumers within it. The book illustrates the access to justice processes locally available to aggrieved consumers and provides a unique contribution to comparative consumer law studies in Asia and elsewhere.