Strategic Marketing Decision Making within Japanese and South Korean Companies Book

Strategic Marketing Decision Making within Japanese and South Korean Companies


  • Author : Yang-Im Lee
  • Publisher : Elsevier
  • Release Date : 2008-11-30
  • Genre: Business & Economics
  • Pages : 364
  • ISBN 10 : 9781780632506
  • Total Read : 65
  • File Size : 8,5 Mb

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Strategic Marketing Decision Making within Japanese and South Korean Companies Summary:

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managers The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches

Big Data  Databases and  Ownership  Rights in the Cloud Book

Big Data Databases and Ownership Rights in the Cloud


  • Author : Marcelo Corrales Compagnucci
  • Publisher : Springer Nature
  • Release Date : 2019-11-02
  • Genre: Law
  • Pages : 308
  • ISBN 10 : 9789811503498
  • Total Read : 76
  • File Size : 19,6 Mb

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Big Data Databases and Ownership Rights in the Cloud Summary:

Two of the most important developments of this new century are the emergence of cloud computing and big data. However, the uncertainties surrounding the failure of cloud service providers to clearly assert ownership rights over data and databases during cloud computing transactions and big data services have been perceived as imposing legal risks and transaction costs. This lack of clear ownership rights is also seen as slowing down the capacity of the Internet market to thrive. Click-through agreements drafted on a take-it-or-leave-it basis govern the current state of the art, and they do not allow much room for negotiation. The novel contribution of this book proffers a new contractual model advocating the extension of the negotiation capabilities of cloud customers, thus enabling an automated and machine-readable framework, orchestrated by a cloud broker. Cloud computing and big data are constantly evolving and transforming into new paradigms where cloud brokers are predicted to play a vital role as innovation intermediaries adding extra value to the entire life cycle. This evolution will alleviate the legal uncertainties in society by means of embedding legal requirements in the user interface and related computer systems or its code. This book situates the theories of law and economics and behavioral law and economics in the context of cloud computing and takes database rights and ownership rights of data as prime examples to represent the problem of collecting, outsourcing, and sharing data and databases on a global scale. It does this by highlighting the legal constraints concerning ownership rights of data and databases and proposes finding a solution outside the boundaries and limitations of the law. By allowing cloud brokers to establish themselves in the market as entities coordinating and actively engaging in the negotiation of service-level agreements (SLAs), individual customers as well as small and medium-sized enterprises could efficiently and effort

The Butterfly Effect in Competitive Markets Book

The Butterfly Effect in Competitive Markets


  • Author : . Rajagopal
  • Publisher : Springer
  • Release Date : 2015-03-04
  • Genre: Business & Economics
  • Pages : 295
  • ISBN 10 : 9781137434975
  • Total Read : 80
  • File Size : 20,6 Mb

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The Butterfly Effect in Competitive Markets Summary:

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

International Marketing Book
Score: 4.5
From 2 Ratings

International Marketing


  • Author : Daniel W. Baack
  • Publisher : SAGE
  • Release Date : 2012-02
  • Genre: Business & Economics
  • Pages : 737
  • ISBN 10 : 9781452226354
  • Total Read : 67
  • File Size : 15,7 Mb

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International Marketing Summary:

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Chinese Economic Transition and International Marketing Strategy Book

Chinese Economic Transition and International Marketing Strategy


  • Author : Ilan Alon
  • Publisher : Greenwood Publishing Group
  • Release Date : 2003
  • Genre: Business & Economics
  • Pages : 354
  • ISBN 10 : 1567205879
  • Total Read : 98
  • File Size : 15,7 Mb

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Chinese Economic Transition and International Marketing Strategy Summary:

Analyzes the impact of economic transition in China on international marketing strategies across multiple industries.

Systems Thinking and Process Dynamics for Marketing Systems  Technologies and Applications for Decision Management Book

Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management


  • Author : Rajagopal, Dr.
  • Publisher : IGI Global
  • Release Date : 2012-04-30
  • Genre: Business & Economics
  • Pages : 345
  • ISBN 10 : 9781466609709
  • Total Read : 97
  • File Size : 20,9 Mb

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Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management Summary:

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

Current Issues in Public Utilities and Public Policy Book

Current Issues in Public Utilities and Public Policy


  • Author : Fumitoshi Mizutani
  • Publisher : Springer Nature
  • Release Date : 2023-03-03
  • Genre: Business & Economics
  • Pages : 358
  • ISBN 10 : 9789811974892
  • Total Read : 97
  • File Size : 15,9 Mb

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Current Issues in Public Utilities and Public Policy Summary:

This book is novel in that it reveals significant issues of economics, management and business fields currently observed in network industries such as public utilities and transportation, and provides empirical evidence of their mechanisms and policy implications from various perspectives. This is a holistic collection of literature on public utilities economics and management, since the industries discussed include a wide range such as electricity, water supply, sewerage, transport, and postal service, which compound social infrastructure as public benefit service, and the issues examined contain not only economics topics such as cost, efficiency, and productivity, but also management topics such as governance, strategy and organizational restructuring. The book also investigates general private companies to derive future implications for policy and governance of public utilities, and covers multiple countries such as Japan, the US, and Vietnam. It demonstrates various empirical approaches and methodologies for public utility analysis through 17 chapters by experts in each field, which contributes to further cultivation of empirical studies in public utilities.

ASEAN and Korea Book

ASEAN and Korea


  • Author : Daljit Singh
  • Publisher : Institute of Southeast Asian
  • Release Date : 1995
  • Genre: ASEAN countries
  • Pages : 197
  • ISBN 10 : 9789813055100
  • Total Read : 86
  • File Size : 18,7 Mb

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ASEAN and Korea Summary: