Essentials of Public Health Communication Book

Essentials of Public Health Communication

  • Author : Claudia Parvanta
  • Publisher : Jones & Bartlett Learning
  • File Size : 12,7 Mb
  • Release Date : 2010-10-25
  • Genre: Medical
  • Pages : 443
  • ISBN 10 : 9780763771157
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The field of communications is increasingly recognized as a powerful tool in addressing the world's most imperative public health challenges. Effective communication in health campaigns fosters public debate and policy change, in addition to informing and empowering individuals and persuading them to adopt healthier lifestyles Featuring a full chapter on informatics, Essentials of Public Health Communication is devoted to the competencies in public health communication and informatics recommended by the Association of Schools of Public Health. This text introduces concepts and examples that will prepare students to enter a local health department, community organization, or government agency, and contribute to health communication research, patient counseling, materials design, program management, and media relations Essentials of Public Health Communication presumes no prior knowledge of the health communication or informatics fields, making it accessible to students from a broad range of disciplines. Concepts are presented in clear, jargon-free language, with terms defined throughout

Public Health Communication Book

Public Health Communication

  • Author : Robert Hornik
  • Publisher : Routledge
  • File Size : 8,5 Mb
  • Release Date : 2002-01-01
  • Genre: Language Arts & Disciplines
  • Pages : 452
  • ISBN 10 : 9781135671457
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This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

Public Health Communication Interventions Book

Public Health Communication Interventions

  • Author : Nurit Guttman
  • Publisher : SAGE Publications
  • File Size : 8,6 Mb
  • Release Date : 2000-04-15
  • Genre: Language Arts & Disciplines
  • Pages : 304
  • ISBN 10 : 9781452265001
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The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.

Communicating Risk in Public Health Emergencies Book

Communicating Risk in Public Health Emergencies

  • Author : World Health Organization
  • Publisher : Unknown
  • File Size : 6,8 Mb
  • Release Date : 2017
  • Genre: Medical
  • Pages : 0
  • ISBN 10 : 9241550201
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"During public health emergencies, people need to know what health risks they face, and what actions they can take to protect their health and lives. Accurate information provided early, often, and in languages and channels that people understand, trust and use, enables individuals to make choices and take actions to protect themselves, their families and communities from threatening health hazards." -- Publisher's description.

Communicating to Advance the Public s Health Book

Communicating to Advance the Public s Health

  • Author : Institute of Medicine
  • Publisher : National Academies Press
  • File Size : 16,5 Mb
  • Release Date : 2015-12-02
  • Genre: Medical
  • Pages : 96
  • ISBN 10 : 9780309368704
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The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.

Immigration and Strategic Public Health Communication Book

Immigration and Strategic Public Health Communication

  • Author : Robert Smith
  • Publisher : Routledge
  • File Size : 13,9 Mb
  • Release Date : 2019-07-19
  • Genre: Language Arts & Disciplines
  • Pages : 144
  • ISBN 10 : 9781000546828
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This book engages a key question facing governments and similar institutions in countries of immigration or emigration: how should these governments and institutions communicate with immigrants so that they will listen to and act on their messages? Drawing on original research with Mexican emigrants in New York and the Mexican government’s Seguro Popular health care program, the authors examine the ways in which governments integrate migrants into diasporic political, medical, educational, and other systems, and how migrant-sending countries communicate with their emigrants abroad. In analyzing how these efforts fail or succeed, this book presents strategies and policy recommendations that many governments and institutions can use to engage their citizens or clients ethically and effectively. Offering a valuable approach to the study of race, migration, and public policy, this book will be of key importance to researchers and graduate students in public health, sociology, marketing and business, political science, Latinx studies, and international communication.

The Routledge Handbook of Health Communication Book

The Routledge Handbook of Health Communication

  • Author : Teresa L. Thompson
  • Publisher : Routledge
  • File Size : 16,7 Mb
  • Release Date : 2011-08-24
  • Genre: Business & Economics
  • Pages : 691
  • ISBN 10 : 9781136931673
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The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.

Health Communication Message Design Book

Health Communication Message Design

  • Author : Hyunyi Cho
  • Publisher : SAGE
  • File Size : 17,8 Mb
  • Release Date : 2011-10-26
  • Genre: Language Arts & Disciplines
  • Pages : 297
  • ISBN 10 : 9781412986557
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"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.

Designing Health Messages Book
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Designing Health Messages

  • Author : Edward W. Maibach
  • Publisher : SAGE
  • File Size : 5,6 Mb
  • Release Date : 1995-02-10
  • Genre: Language Arts & Disciplines
  • Pages : 324
  • ISBN 10 : 0803953984
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The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design

Health Communication Book

Health Communication

  • Author : Renata Schiavo
  • Publisher : John Wiley & Sons
  • File Size : 12,5 Mb
  • Release Date : 2011-01-11
  • Genre: Medical
  • Pages : 370
  • ISBN 10 : 9781118040966
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Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

Social Media and Mobile Technologies for Healthcare Book

Social Media and Mobile Technologies for Healthcare

  • Author : Househ, Mowafa
  • Publisher : IGI Global
  • File Size : 18,6 Mb
  • Release Date : 2014-06-30
  • Genre: Medical
  • Pages : 372
  • ISBN 10 : 9781466661516
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In addition to social media’s prevalence for personal use, online networking tools are also gaining momentum in the healthcare field. Health information and patient discussion are embracing these technologies to create a more ubiquitous communication platform. Social Media and Mobile Technologies for Healthcare provides insight on the tools that are integral to understanding and implementing emerging technologies in health-related fields. With an ever-growing presence of patients and health professionals on social networking sites, this book will provide insight into the effect of communication technologies on health services. This publication is useful for professionals and researchers in health informatics, as well as students, practitioners, clinicians, and academics.

The Future of the Public s Health in the 21st Century Book
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The Future of the Public s Health in the 21st Century

  • Author : Institute of Medicine
  • Publisher : National Academies Press
  • File Size : 18,9 Mb
  • Release Date : 2003-02-01
  • Genre: Medical
  • Pages : 536
  • ISBN 10 : 9780309133180
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The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny that added new dimensions to the complex issues considered in this report. The Future of the Public's Health in the 21st Century reaffirms the vision of Healthy People 2010, and outlines a systems approach to assuring the nation's health in practice, research, and policy. This approach focuses on joining the unique resources and perspectives of diverse sectors and entities and challenges these groups to work in a concerted, strategic way to promote and protect the public's health. Focusing on diverse partnerships as the framework for public health, the book discusses: The need for a shift from an individual to a population-based approach in practice, research, policy, and community engagement. The status of the governmental public health infrastructure and what needs to be improved, including its interface with the health care delivery system. The roles nongovernment actors, such as academia, business, local communities and the media can play in creating a healthy nation. Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists.

Working on Health Communication Book

Working on Health Communication

  • Author : Nova Corcoran
  • Publisher : SAGE
  • File Size : 8,9 Mb
  • Release Date : 2010-12-10
  • Genre: Health & Fitness
  • Pages : 200
  • ISBN 10 : 9781446209783
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Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

Media Advocacy and Public Health Book

Media Advocacy and Public Health

  • Author : Lawrence Wallack
  • Publisher : SAGE
  • File Size : 20,7 Mb
  • Release Date : 1993-10-07
  • Genre: Language Arts & Disciplines
  • Pages : 252
  • ISBN 10 : 0803942893
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Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.

Making Data Talk Book

Making Data Talk

  • Author : David E. Nelson (M.D.)
  • Publisher : Oxford University Press, USA
  • File Size : 9,7 Mb
  • Release Date : 2009
  • Genre: Medical
  • Pages : 340
  • ISBN 10 : 9780195381535
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The authors summarize and synthesize research on the selection and presentation of data pertinent to public health and provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers and the press.