Persuader Book
Score: 3.5
From 54 Ratings

Persuader


  • Author : Lee Child
  • Publisher : Delacorte Press
  • Release Date : 2003-05-13
  • Genre: Fiction
  • Pages : 498
  • ISBN 10 : 9780440333869
  • Total Read : 76
  • File Size : 14,7 Mb

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Persuader Summary:

THE #1 NEW YORK TIMES BESTSELLING JACK REACHER SERIES THAT INSPIRED TWO MAJOR MOTION PICTURES AND THE STREAMING SERIES REACHER “Gripping and suspenseful . . . Child ratchets up the suspense to new heights.”—The Denver Post Jack Reacher lives for the moment. Without a home. Without commitment. And with a burning desire to right wrongs—and rewrite his own agonizing past. DEA Susan Duffy is living for the future, knowing that she has made a terrible mistake by putting one of her own female agents into a death trap within a heavily guarded Maine mansion. Staging a brilliant ruse, Reacher hurtles into the dark heart of a vast criminal enterprise. Trying to rescue an agent whose time is running out, Reacher enters a crime lord’s waterfront fortress. There he will find a world of secrecy and violence—and confront some unfinished business from his own past.

The Excellent Persuader Book

The Excellent Persuader


  • Author : Steve J. Havemann
  • Publisher : Wipf and Stock Publishers
  • Release Date : 2013-09-17
  • Genre: Business & Economics
  • Pages : 110
  • ISBN 10 : 9781625640666
  • Total Read : 70
  • File Size : 12,7 Mb

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The Excellent Persuader Summary:

"According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales, meaning that each day more than fifteen million people earn their keep by persuading someone else to make a purchase. The Excellent Persuader has the unique ability to reach sales professionals, sales managers, and organizational leaders at every level. All sales professionals, whether entry-level, veteran, or manager, will be guided through the ART of how to become an excellent persuader by utilizing the techniques and specific strategies outlined in this resource. Through the use of sales, human resource development, management, and leadership techniques, The Excellent Persuader provides the tools in a reader-friendly manner to alter the paradigm through which struggling, average, above average, or overeager sales professionals approach their professions. Concerns voiced by sales leaders are addressed throughout, as well as specific techniques to educate, re-frame, or re-invent individuals' approaches to sales. "

The Persuaders Book
Score: 4
From 1 Ratings

The Persuaders


  • Author : Anand Giridharadas
  • Publisher : Knopf
  • Release Date : 2022-10-18
  • Genre: Political Science
  • Pages : 353
  • ISBN 10 : 9780593319000
  • Total Read : 76
  • File Size : 17,6 Mb

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The Persuaders Summary:

NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist “Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts. In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another. As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t

The Persuaders Book

The Persuaders


  • Author : James Garvey
  • Publisher : Icon Books Ltd
  • Release Date : 2016-02-04
  • Genre: Philosophy
  • Pages : 288
  • ISBN 10 : 9781848316980
  • Total Read : 81
  • File Size : 18,9 Mb

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The Persuaders Summary:

'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won’t reason with you. Instead, you’ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It’s a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.

The Great Persuader Book

The Great Persuader


  • Author : David Lavender
  • Publisher : Unknown
  • Release Date : 1998
  • Genre: Biography & Autobiography
  • Pages : 444
  • ISBN 10 : 0870814761
  • Total Read : 76
  • File Size : 9,6 Mb

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The Great Persuader Summary:

The Great Persuader is the biography of a robber baron, the greatest railroad mogul of them all-Collis P. Huntington, the Sacramento, California, storekeeper who, along with Leland Stanford and Mark Hopkins, parlayed $1,500 into America's first continental railroad. It is an almost unbelievable story of a high dream of fortune realized through highhanded practices-an adventure which left the national treasury poorer by millions of swindled dollars, and America itself richer by a national railroad system which contributed greatly to the country's westward expansion. How did Huntington operate? What were his methods? Was he corrupt? These are questions that were previously unanswered but thanks to the cooperation of the Huntington family who supplied Mr. Lavender with material that had never before been made public, Lavender shows just how Collis P. Huntington operated-and it was defintely outside the law, although well inside the prevailing morality of his time. It shows his complicated dealings with Sanford Hopkins, how he bested such tycoons as Thomas A. Scott, John C. Durrant, Oliver Ames and Jay Gould, how Huntington accumulated the great fortune which was the legacy to his family, and how his great railroad network was to prove an unparalleled legacy to all Americans. The Great Persuader is a powerful story of a remarkable man whose singleness of purpose and ruthless manipulation of men and money propelled the great enterprise forward against all odds.

The Excellent Persuader Book

The Excellent Persuader


  • Author : Steve J. Havemann
  • Publisher : Wipf and Stock Publishers
  • Release Date : 2013-09-17
  • Genre: Business & Economics
  • Pages : 110
  • ISBN 10 : 9781621898870
  • Total Read : 90
  • File Size : 15,6 Mb

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The Excellent Persuader Summary:

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales, meaning that each day more than fifteen million people earn their keep by persuading someone else to make a purchase. The Excellent Persuader has the unique ability to reach sales professionals, sales managers, and organizational leaders at every level. All sales professionals, whether entry-level, veteran, or manager, will be guided through the ART of how to become an excellent persuader by utilizing the techniques and specific strategies outlined in this resource. Through the use of sales, human resource development, management, and leadership techniques, The Excellent Persuader provides the tools in a reader-friendly manner to alter the paradigm through which struggling, average, above average, or overeager sales professionals approach their professions. Concerns voiced by sales leaders are addressed throughout, as well as specific techniques to educate, re-frame, or re-invent individuals' approaches to sales.

The Hidden Persuaders Book
Score: 4.5
From 4 Ratings

The Hidden Persuaders


  • Author : Vance Packard
  • Publisher : Unknown
  • Release Date : 1981
  • Genre: Advertising
  • Pages : 248
  • ISBN 10 : 0140205853
  • Total Read : 82
  • File Size : 10,9 Mb

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The Hidden Persuaders Summary:

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--"Salon" "Fascinating, entertaining and thought-stimulating."--"The New York Times Book Review" "A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--"The New Yorker" Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, "The Hidden Persuaders" is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, "The Hidden Persuaders" was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, "The Hidden Persuaders" has sold over one million copies, and forever changed the way we look at the world of advertising. Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were "The Status Seekers," which described American social stratification and behavior, "The Waste Makers, " which criticizes planned obsolescence, and "The Naked Society," about the threats to privacy posed by new technologies.

Organizational Behaviour  A Modern Approach Book

Organizational Behaviour A Modern Approach


  • Author : Kumar Arun & Meenakshi N.
  • Publisher : Vikas Publishing House
  • Release Date : 2009-11-01
  • Genre: Business & Economics
  • Pages : 578
  • ISBN 10 : 8125930930
  • Total Read : 68
  • File Size : 13,8 Mb

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Organizational Behaviour A Modern Approach Summary:

Organizational Behaviour As A Management Discipline Is A Fascinating Subject And Is Becoming Increasingly Important As People With Diverse Backgrounds And Cultural Values Have To Work Together Effectively And Efficiently. This Book Addresses All The Issues That Come In To Play In An Organization In Today S Global Economy. It Has A Novel Orientation And Its Primary Aim Is To Let Practitioners And Students Know The Latest And Best Trends In Organizational Behaviour. This Book Prescribes Methods To Manage Employees And Suggests That The Management Takes Responsibility For Everything That Might Adversely Affect An Employee S Capacity To Work Creatively And Intelligently, Irrespective Of The Place Inside The Organization Or Outside It. The Focus Of The Book Is On Holistic Development Of The Individual. Peeping Into The Human Mind, It Shows How Organizations Can Tap The Passions And Fears Of Their Employees To Make Them More Creative And Productive. The Book Prescribes A Democratic And Inclusive Management Stye. A Special Feature Of This Book Is That There Is An Innovative Integration Of Chapter Objectives And Summaries Leading To Analysis Through Caselets. Every Point In The Objectives Has Corresponding Text And Is Supplemented By A Case. Going Through This Book Will Be A Personally Fulfilling Experience And Maybe It Succeeds To Make The Readers Better Human Beings, Better Teachers, Better Friends And May Be Even Better Managers.