International Marketing Book

International Marketing


  • Author : Jennifer Park
  • Publisher : McGraw-Hill Companies
  • Release Date : 2015-11-09
  • Genre: Uncategoriezed
  • Pages : 700
  • ISBN 10 : 1260822834
  • Total Read : 63
  • File Size : 9,7 Mb

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International Marketing Summary:

Loose Leaf International Marketing Book

Loose Leaf International Marketing


  • Author : Philip R. Cateora
  • Publisher : McGraw-Hill Education
  • Release Date : 2019-02-26
  • Genre: Business & Economics
  • Pages : 720
  • ISBN 10 : 1260665534
  • Total Read : 63
  • File Size : 19,6 Mb

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Loose Leaf International Marketing Summary:

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include:NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. 4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life.

ISE International Marketing Book

ISE International Marketing


  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2022-12-04
  • Genre: Export marketing
  • Pages : null
  • ISBN 10 : OCLC:1246787216
  • Total Read : 62
  • File Size : 6,7 Mb

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ISE International Marketing Summary:

Principles of Marketing Book

Principles of Marketing


  • Author : Philip Kotler
  • Publisher : Pearson
  • Release Date : 2020-01-02
  • Genre: Marketing
  • Pages : 736
  • ISBN 10 : 0135766591
  • Total Read : 75
  • File Size : 12,5 Mb

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Principles of Marketing Summary:

Revised edition of the authors' Principles of marketing.

International Sport Marketing Book

International Sport Marketing


  • Author : Michel Desbordes
  • Publisher : Routledge
  • Release Date : 2019-04-05
  • Genre: Business & Economics
  • Pages : 224
  • ISBN 10 : 9780429619687
  • Total Read : 87
  • File Size : 12,9 Mb

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International Sport Marketing Summary:

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Business to Business Marketing Book

Business to Business Marketing


  • Author : Richard Afriyie Owusu
  • Publisher : CRC Press
  • Release Date : 2021-05-26
  • Genre: Business & Economics
  • Pages : 318
  • ISBN 10 : 9780429535413
  • Total Read : 72
  • File Size : 9,8 Mb

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Business to Business Marketing Summary:

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.

Global Marketing  Global Edition Book

Global Marketing Global Edition


  • Author : Warren J. Keegan
  • Publisher : Pearson Higher Ed
  • Release Date : 2015-04-30
  • Genre: Business & Economics
  • Pages : 611
  • ISBN 10 : 9781292069555
  • Total Read : 69
  • File Size : 16,5 Mb

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Global Marketing Global Edition Summary:

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

Intercultural Marketing Book

Intercultural Marketing


  • Author : Ivana Beveridge
  • Publisher : Routledge
  • Release Date : 2020-11-18
  • Genre: Business & Economics
  • Pages : 230
  • ISBN 10 : 9781000218091
  • Total Read : 82
  • File Size : 5,6 Mb

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Intercultural Marketing Summary:

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice. Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks. Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book’s new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner’s hat" and including practice in a netnographic research method.